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Opportunities in the retail business sector are perhaps the most wide-ranging of all and so there will be a wealth of different ventures available to a prospective franchisee. The initial question that needs to be answered is therefore which area of retail will suit the franchisee the most?

零售商业部门的机会或许是所有连锁加盟里面范围最广的一个，所以未来的特许经销商可以在许多不同的机会中进行选择。因此，未来的特许经销商需要回答的第一个问题就是哪一个领域的零售最适合自己?

Though the prospects in retail are vast, the risks can be too. A vital aspect in the decision to go into a retail business must therefore hinge on the fact that a retail Franchise offers the security of a tried and tested business formula that is ready to be deployed.

虽然零售业的前景广大，但是风险也大。因此，决定是否进入某一零售行业的关键点在于一个事实，即零售连锁加盟是否保障提供一个成熟的、可供开展的业务模式。

A Franchise can present a much quicker route to starting up a retail business and it offers the benefit of having a foot in the door, so to speak, already. With a reputable franchiser providing a high-quality brand, established marketing tools and ongoing support and advice, the framework is there to be utilized so that a successful business can flourish.

可以说，连锁加盟是创立零售企业的一条较快的途径，它提供了一块敲门砖。由于声誉较好的连锁加盟权授权方提供了高品质的品牌、成熟的市场营销工具和不断的支持和建议，因此特许经销商只要利用现成的框架就能够发展一个成功的企业。

Retail experience would obviously be an advantage for franchisees but like many Franchise opportunities, is not a necessity. Due to franchisers providing extensive training in the majority of cases, the opportunity exists to continually expand knowledge of the business in a working environment with access to advice and support from a franchiser who knows their market sector.

拥有零售经验很明显是特许经销商的一个优势，但是和许多连锁加盟的机会一样，这并非必要条件。在大多数情况下，连锁加盟权授权方会提供大量培训，因此受许人能不断扩宽工作环境中所需的业务知识。同时，了解市场的连锁加盟权授权方也会提供建议和支持。

Massive benefits can arise from embarking on a retail business Franchise such as; established supply chains, economies of scale and advertising campaigns of the Franchise itself will all be available from the beginning of the venture.

着手进行这类零售连锁加盟业务可以为受许人带来大量利润;因为投资之初就已经具备了成熟的供应链、规模效益和连锁加盟权本身的推广宣传活动。

Allied to this, retail franchises cover almost every kind of store imaginable and one key to success is location. It is imperative that customers can reach the store and that it easily accessible. This has to be at the forefront of decision-making as a bad location could spell the death knoll to a Franchise.

与此相关，零售连锁加盟几乎遍布可以想到的任何一种商店，而其中一个成功的关键就是地理位置。顾客能够找到商店而且方便进出商店，这一点是必要条件，是必须要决定的首要问题，因为地理位置不佳已经预示了连锁加盟商店的死期。

It is important that communication is ongoing with both the franchiser, so that problems are flagged up and dealt with immediately, and that staff know exactly what their role in the company is and are aware of the codes of the business and can do their job to their best ability.

不断与连锁加盟权授权方进行交流也很重要，这样才能在出现问题时立即进行处理。此外还有一点也十分重要，即员工准确地了解自己在公司中发挥的作用并且了解行业准则，因而能够尽全力做好自己的工作。

One possible stumbling block is the sheer number of retail stores currently in existence. The market will be tough but the rewards can also be very handsome and doing a little homework on the market would benefit both franchisee and franchiser as strengths and weaknesses of other companies could be assessed and then compared to the business opportunity in question.

目前已存在的众多零售商店可能对于潜在受许人而言是一个障碍。在市场中前行会很艰难，但是回报却非常丰厚，而且多做一些关于市场的调查和准备，同时评估其他公司的优势和弱势，然后对比考虑中的商业机会，既有利于受许人，也有利于连锁加盟权授权方。