促销的目标便是要卖临盆品，那么如何本领把促销信写得吸惹人、让人一看就对产物感快乐喜爱呢？下面请教你促销信的四步写法、打造 very attractive 的促销信。

    第一步：To arouse attention

    促销信都是“不速之客”，所以开头一定要有吸引力和IT力。It must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story。 Sometimes if required, it may even begin by suggesting the very opposite to what you want。 看看下面这些开头是如何写的：

    1) Would you like to reduce your rising domestic fuel costs?

    2) Why not enjoy the colorful spring by joining the flying Horse Tourist Group after a completely busy winter?

    3) Just imagine how comfortable you are when you stretch out those tired limbs on our newly developed White Cloud water bed。

    第二步：To create interest and desire

    一旦抓住了读者的留意力，就该连成一气劝服他们买自己的产物。介绍产物必需要紧紧环绕你在信的开头所提出的惹人之处。光说“最好”、“最新”是没什么理想意义的。应该夸张特征、质量、原材料，以及和同类产物比拟最出彩的中央。我们且看下面这个产物介绍是若何写的：

    Our recent researches and tests have showed that rooms with our newly developed Energy Savers stay warmer and require 20 percent less fuel than those rooms of the same size without the usage of the savers。 The new savers are popular because they are able to store and reflect heat in a much more efficient way。 Read the enclosed brochure, you will find that the self-stick backing makes them easy to install yourself。

    第三步：To offer conviction

    经由历程产物介绍惹起读者的购买欲看后，就该进一步增强读者购买的刻意。你可以详细申明并包管产物会给读者带来答应的利益。且看下面这段内容是若何吸引客户的：

    1) Use our Fast Microwave Oven for two weeks absolutely free。

    2) If for any reasons you find the model machine unsuitable to your needs, we will replace your order or refund you。

    第四步：To motivate actions

    到了这一步，全部的勉力都指向一个目标：促使客户接纳办法、购买产物。这时语气要规矩判断，并提供给客户若何购买产物的指示，以利便客户购买。下面是一些常用的战略：

    1) Why wait? Come and buy right now since a special discount of 15百分 will only be offered for a month。

    2) Don’t delay! Those who order by October 5 will receive 100 Oriental Design Christmas cards free。

    来源：商业世界
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